The two core beliefs to adopt when moving from Merchant Fulfilled to Fulfillment by Amazon (FBA) selling
A quick observation about a major cause of FBA -failure for new sellers: Not understanding that you are playing by a whole new set of rules.
Throw out the old Amazon selling playbook. Get rid of it. Dispose of every buying and pricing practice. All of it.
Fulfillment by Amazon requires an all new mindset.
Here are two rules (of several) that all Amazon FBA ) sellers need to understand to succeed:
1. FBA sellers have all new customers.
Almost no one that bought from you when you sold Merchant Fulfilled will buy from you now. You’re pricing too high. Say goodbye. You’re in a better place now.
2. FBA sellers are no longer competing based on price.
As covered in my last article: you are no longer desperately fighting for the top spot in the Amazon listings.
You no longer want the top spot. For a well-ranked item, that’s a shortsighted ghetto, for bargain-basement sellers only. You’re better than that.
Dinosaurs go extinct: Adapting for the new Amazon selling landscape
Amazon is forcing Merchant Fulfilled selling into unprofitability. It is a controlled demolition to entice all Amazon sellers to become Fulfillment By Amazon sellers.
The advantages are massive, and being resistant to change will be the cause of many Amazon sellers leaving the business.
When all FBA (Fulfillment by Amazon) sellers understand these two (new) rules described above, they are much further along the road to having a successful business – and saving themselves from extinction.