Following up on the last post on pricing penny books for $9.99 via Fulfillment by
Transitioning from merchant-fulfilled to FBA (Fulfillment by
Throw out the old playbook. Get rid of it. Dispose of every buying and pricing practice. All of it.
Two rules (of many) that all
1. You have all new customers.
Almost no one that bought from you when you sold merchant fulfilled will buy from you now. You’re pricing too high. Say goodbye.
2. You are no longer competing based on price.
You are no longer desperately fighting for the top spot in the listings. You no longer want the top spot. For a well-ranked item, that’s a ghetto for bargain-basement sellers only. You’re better than that.
When all FBA (Fulfillment by