About Peter Valley & FBA Mastery

Who am I, and why am I here?

My name is Peter Valley, and I am firmly against selling my time to anyone else for a paycheck.

I sell weird things on Amazon to avoid working for anyone else. That’s what motivates me.

That’s what you’ll learn on FBA Mastery: How to take back your freedom by way
of the ultimate work-from-home business: Selling with Fulfillment by
Amazon (FBA).

If this drive for personal freedom (aka quitting your job) resonates with you, read on…

My story, from the beginning…

My life’s mission has always been to not have a real job.

…so I could live the most interesting life possible,” not be lazy on a couch watching TV.

In 2007, after a previous business venture ended, I was looking for a new start. I wanted something I could make a full time living from while working less than 25 hours a week.

One day my girlfriend and I were at a garage sale. We overheard a couple talking about purchasing thousands of books at a storage unit auction and selling them on Amazon. I liked what I was hearing.

Problem was, I had no money.

So I couldn’t believe my luck when, soon after, I was at the recycling center at the college near my house and found hundreds of books in the dumpster. The listing price on Amazon came to over $1,000.

Soon after that, I was at another garage sale and bought a photography book called “O Rio De Janeiro: A Photographic Journal” for $1. I sold it quickly on Amazon for over $500.

I was hooked.

There was another problem.

I had nowhere to turn for advice. This was 2007. There were no blogs. And barely any books on how to sell on Amazon.

If I was going to succeed, I would have to make it up as I went.

I bought the only “how to” book on Amazon selling I could find, and read it in one day.

The book wasn’t even that good, but if it wasn’t for the few bits of useful advice I picked up, I wouldn’t be here, over 15 years later.

Fast forward to 2010…

I was making a cross-country move, and transporting my Amazon inventory was cost-prohibitive. I researched Amazon’s “Fulfillment by Amazon” (FBA) program, where Amazon stores and ships your inventory for you, doing most of the work. Still skeptical, I shipped Amazon my inventory of books, and held my breath.

My sales exploded, and my once-part time Amazon business became a full-time obsession.

I’ve sold a lot of stuff on Amazon since then.

Since 2007, I’ve sold tens of thousands of books, and personally handled over 1 million.

And I’m still learning. My site (FBAmastery.com), my emails, and my books & videos are where I share every trick I know about how to make the most money on Amazon.

I write the books and articles I wish I had when I started.

Everything I do is for the seller I was in 2007: Clueless, nowhere to turn, and eager for good Amazon selling advice I could put into action immediately.

Wherever you are in your journey, I hope I can offer you the value I wish I’d had back then.

-Peter Valley

Contact: [email protected]