Review of every Amazon repricer (seriously)

I studied all 30 Amazon repricing tools. Here is my full audit of every one: Features, prices, what makes them unique, more. 

The repricer guide to end them all

About a year ago I set out to create a full map of the entire Amazon repricer landscape: Every repricing tool, how much they cost, etc. And one thing frustrated me:

There was no complete list of Amazon repricers.

Literally it didn’t exist. There were some lists that claimed they were “complete,” but they weren’t even close.

When I started digging, I realized there were more repricers than most sellers (and I) even knew existed.

This guide will be the first (that I’m aware of) complete list of every Amazon repricing tool. It is not curated. It is not a “best of.” It is simply every Amazon repricing tool that I could find, with nothing left out.

(If you know of any repricer left off this list, contact me or comment below – I will add it.)

The other problem this guide solves

This guide isn’t just about lisitng every tool, but answering the question: how do you tell repricers apart? What makes each repricer different than all the others? With so many options, how do you decide what the “best” repricer is (or the best one for you)?

This was the other problem I set out to solve with this guide: An easy synopsis what each repricer claims makes it “best.”

Most repricing tools raise their hand and say “this is why you should choose us.” What does each one say is the #1 reason they’re the best tool? I studied over 30 repricer websites to find out.

Think of this as a “cheat sheet” encapsulating every sign up page for every Amazon repricer.

Five things to understand about Amazon repricers

Let’s set the stage with five quick facts about repricing software, before we dive in to the full guide:

#1: Amazon repricers are tools that reprice your inventory

Pretty obvious. Just want to be sure we’re on the same page.

#2: Repricers cater to two or three types of seller

You can think of it in terms of repricers for smaller or “regular” sellers, and ones for larger or “mega” sellers. You could also divide the repricers for “regular” sellers into two more categories: Small sellers, and larger (but not large) sellers.

How do you tell which is which? Two ways:

1. The main difference is price.The more expensive the repricer, the larger the seller its catered for.
2. The other main difference is having features only large sellers care about, such as robust multi-channel fulfillment features, etc.

Personal opinion: If you’re a smaller seller, you’re going to be looking for a repricer in the sub-$50/month range.

#3: Nearly all repricers make one of three claims

The hardest part about making this guide was that you have 30+ repricers all claiming they are best in one (or more) of only three categories. They are:

Claim #1: Buy Box claims. E.g. “we win you the Buy Box more,” etc. This one is interesting because every repricer can “win you the Buy Box.” That’s the most basic job of a repricer, and not something to brag about. I call any Buy Box related claims or features to be the “participation trophy” of the repricing world. That’s literally their  most basic job. A repricer that pushes “winning the Buy Box” above all else probably indicates they lack any truly innovative features.

Claim #2: AI/Game Theory/Algorithm claims. Basically, this is the claim that a repricer has some proprietary “secret sauce” that reprices your inventory “better” and (presumably) translates into more sales. This is usually impossible prove, and it pays to be skeptical.

Claim #3: Repricing speed claims. Another dubious claim, since all repricers (except for one, to my knowledge) depend on Amazon’s API (technical term for how Amazon shares data back and forth between itself and 3rd party software). This means that all repricers have the same “rate limiting,” aka the same limits on repricing speed. This is yet another claim that is difficult-to-impossible to falsify, since repricing happens in the background and is usually impossible to time.

#4: It’s almost impossible to determine which repricer is “best”

For one, the best repricer for one seller may not be the best for another seller.

What’s more, since all repricers are making the same general claims, basing a decision of a website is risky at best.

The good news here is that all repricers (that I’m aware of) offer a free trial, so you can use this guide to narrow down your list, then sign up and compare from your shortlist of candidates.

#5: Most sellers choose a repricer based on the wrong data

This is my un-scientific observation, but when I’ve asked sellers why they chose their repricer vs all the rest, many (most?) seem to make the decision for the wrong reasons. Common examples:

• “I saw other people talking about it in a Facebook group”
• “This guru I follow promotes it.”
• “I Googled and read reviews.”
• “I need a repricer with AI.”

If any of these apply to you, I’m not going to tell you that you need to switch repricers. But a few words of caution:

1. Being talked about a lot, doesn’t mean its best: The most heavily promoted repricers are the ones that pay out the most affiliate commissions. Meaning, the ones promoting them are getting paid to do so. Nothing wrong with that inherently, but the repricers with the most aggressive sales teams will recruit the most affiliates. And all that promotino gives the illusion that a repricer is best, when in fact it the attention it gets can be artificially inflated.
2. The top results in Google just means they know SEO. Basing a decision on how frequently a repricer appears in the search results (or which is at the top of the results) is also unwise. This generally means the company behind the tool has a good “search engine optimization” team that has successfully gamed the search results.
3. Few repricers reveal what their “AI” actually does. As mentioned above, I’ve found almost zero transparency into the “AI” or “game theory” or “algorithms” that most repricers claim to use. This means any claims that these technologies (if they even exist) will help you are unfalsibiable.
   

How to use this guide

For each repricing tool, I’m providing five key things you need to know when assessing which is best for your business.

Tagline: This is the main marketing message the repricer uses to encapuslate what it offers, always at the top of its website. This gives the quickest clues as to what’s unique about it (if anything).

What sets this repricer apart? I examine the tool, and summarize what it claims are the reasons it is better than other repricers. Usually there isn’t anything truly unique, but this gives you an idea of what this tool claims makes it “best.”

Features: A list of features each repricer has.

Pricing: How much does this repricer cost?

What else should you know? Any other details about this repricing tool that will be helpful in making a decisions as to if its a good fit for your business.

Then you get a link to the each tool if you want to take a closer look (or sign up). And if you’re wondering – none of the links are affiliate links.

Lastly, I ordered this list roughly by price of the cheapest pricing tier, cheapest to most expensive (again, roughly).

Let’s get into it…

RepriceIt

Tagline

“Reprice your Amazon.com inventory the way you want it, when you want it.”

What sets RepriceIt apart?

The primary selling points for RepriceIt are:

1. Cheapest repricer.
2. Simplicity.

Another standout feature of RepriceIt is the ability to reprice based on Amazon Sales Rank. To my knowledge, NeuroPrice is the only other repricer that offers this.

Features

• Scheduled repricing.
• Buy Box pricing options.
• Set Minimum Prices, reprice by profit margin, and reprice by landed cost.
• Repricing reports after each repricing.
• Exclude inventory items from being repriced.
• Integrations with AOB, FillZ, or ChannelAdvisor.
• Reprice up to 30,000 items an hour.
• 30-day free trial.

Pricing

• $9.95 (up to 500 SKUs)
• $16.95 (501 to 2,000 SKUs)
• $24.95 (2001 to 5000 SKUs)
• $29.95 (5001 to 10,000 SKUs)
• $39.95 (10,001 to 20,000 SKUs)
• $59.95 (20,001 to 50,000 SKUs)
• $79.95 (50,001 to 100,000 SKUs)

What else should you know about RepriceIt?

Among smaller Amazon sellers, RepriceIt and Bquool are probably the most popular repricing tools.

RepriceIQ

Tagline

The Simple Amazon Repricer- Reinvented – Reprice and manage your inventory quickly with full control.”

What sets RepriceIQ apart?

RepriceIQ is one of the cheapest repricing options.

Features

Pricing

• $14.95//month

Notes

RepriceIQ (formerly NuPrice) was acquired by a company called Threecolts, who also owns another repricer called SmartRepricer. RepriceIQ stopped being promoted around that time, and its possible it is being phased out to avoid conflicts with SmartRepricer.

NeuroPrice

Tagline

“The New Amazon Repricer That Eliminates Blindspots Of Repricing Software By Hijacking Amazon To Do Your Repricing For You”

What sets NeuroPrice apart?

Three things make NeuroPrice unique against other repricers:

No data blindspots: NeuroPrice is the first repricer that can reprice against all your competing offers, with no blindspots. Most notably, other repricers have a blindspot of being unable to “see” any FBA offers unless it is priced in the bottom 20. This results in inventory that is either skipped when repricing, or repriced too low. The cause of these blindspots are Amazon’s “API” (technical term for how Amazon passes data back and forth to 3rd party software). Since NeuroPrice is the only repricer that doesn’t depend on Amazon’s API, it isn’t subjected to these blindspots.

Compete against 2nd & 3rd lowest price (not just the lowest): NeuroPrice is the only repricer that allows you to ignore your lowest-priced competition, and price against higher offers. While other repricers drag prices down by forcing you to compete against the lowest price only, NeuroPrice provides the option to ignore cheaper offers. This translates to NeuroPrice raising prices more than any other repricer.

Works inside Amazon Seller Central: NeuroPrice is the only repricer that is also a Chrome extension. This allows NeuroPrice to overlay repricing controls on top of the inventory page inside Amazon.

Features

• No blindspots
• No need to connect to your Amazon account.
• Augmented repricing: Embedding repricing controls directly on the Amazon Manage Pricing page.
• Reprice by Amazon Sales Rank (aka BSR)
• Set pricing rules by product category.
• Set pricing rules by SKU.
• Reprice by item condition.
• Set min/max prices for every item individually.
• Reprice to always stay below Amazon’s price.
• Set pricing rules by Fulfillment channel (MF or FBA).
• Price higher, lower, or match any price.
• Raise prices more than other repricers by allowing you to ignore the lowest price offer and compete agains the 2nd or 3rd lowest (either MF or FBA).
• Price for either the Used or New Buy Box.
• Reprice all your inventory, or invidual items.
• Pre-set pricing rules.
• Reprice by your Buy Cost by setting ceiling / floor prices for each item individually.
• Option to review all prices before committing.
• Reprice by inventory age.
  

Pricing

• $17/month (up to 500 SKUs)
• $27/month (up to 2,000 SKUs)
• $47/month (unlimited SKUs)

What else should you know about NeuroPrice?

NeuroPrice specifically caters to smaller sellers (<5,000 to 10,000 SKUs).

M2E

Tagline

“Be one step ahead of competition: M2E Amazon Repricer — fully automated and handy repricing tool. Amazon sales & profits will go up in no time.”

What sets M2E apart?

No specific claims of superiority are made by M2E, and it seems that this repricer is primarily touted as a solution for users of their main platform called “M2E Cloud,” described as “an eCommerce multichannel software to help you achieve business expansion across numerous platforms.”

Features

• Works on every Amazon marketplace
• Real-time repricing
• Import and export Amazon inventory

Pricing

• Free (For M2E Pro and M2E Cloud users only. Plans start at $19/month.)

What else should you know about M2E?

As is the case with several Amazon repricing tools, M2E primarily exists as an add-on item for a larger package or platform. While it’s possible to sign up for M2E’s repricer separately, you must contact them for pricing.

Bquool

Tagline

“Next Generation AI-Powered Amazon Repricer: Autonomous machine learning technology designed to continuously win the Buy Box for greater sales & profits.”

What sets Bqool apart?

Publicly, Bqool tries to set itself apart by pushing it’s “Advanced AI.” A lot of repricers claim AI features now, and Bqool actively tries to distances itself from “fake AI” by touting its technology as “real” AI.

Privately, I can say from my personal testing that Bqool is unique in that it hast the most options of any repricer I’ve tried. The number of features is actually overwhelming (to me). The only close runner-up in iterms of complexity might be ChannelMax. But Bqool has a debilitating number of features and options.

Features

No features list on their website, which only touts the power of their AI.

Here are a few from my personal test of Bqool:

1. Set a repricing schedule to reprice in the background.
2. Add “price safety nets” to avoid dramatic price drops.
3. AI-powered repricing settings.
4. Compete with Buy Box, Merchant Fulfilled, or FBA offers only.
5. Specific settings for Seller-Fulfilled Prime sellers.
6. Exclude sellers by storefront name, feedback score, handling time, and more.
7. Exclude sellers who offer free shipping as being competitive (one of the many settings I don’t fully understand the value of myself).
8. An entire page of Buy Box=based pricing options.
9. Automatically switch between pricing rules based on sell-through rate, inventory age, days of supply left in your inventory, and various “advanced” conditions.
10. Edit prices via bulk upload option.

Pricing

1. $25/month (up to 1,000 SKUs)
2. $50/month (1,001 to 5,000 SKUs)
3. $100/month (5,001 to 10,000 SKUs)
4. $200/month (10,001 to 30,000 SKUs)
5. Additional pricing tiers for larger sellers.

What else should you know about Bqool?

The lowest two price tiers have lower repricing times, estimated at 15 minutes. Along with RepriceIt, Bqool is probably the most popular Amazon repricer currently.

Alpha Repricer

Tagline

Features

Pricing

• $25/month (Up to 1,000 SKUs)
• $50/month (1,001 to 5,000 SKUs)
• $75/month (5,001 to 10,000 SKUs)
• $100/month (10,001 to 25,000 SKUs)
• Additional pricing tiers for larger sellers.

What else do you need to know about Alpha?

Offers a 14 day free trial, and works in 16 Amazon marketplaces.

Ki Magic

Tagline

“The Best Cheap Amazon repricer.”

What sets Ki Magic apart?

Price seems to be the only attempt Ki Magic makes at differentiating itself from other repricers.

Features

Prices

• First 50 SKUs free
• $25/month (up to 1,500 SKUs)
• $100/month (up to 10,000 SKUs)

Note: As of late-2022, Ki Magic did not respond to customer inquiry emails. Unclear if they’re still operational.

What else should you know about KI Magic?

Ki claims to have built “13 of the most 70 most popular Ebay” apps, but their website only lists three. Their other tools are a multi-channel listing tool, and an eBay/Amazon feedback management tool.

Repricer AI

Tagline

“Easiest way to win the buy box”

Features

What sets Repricer AI apart?

“Repricer AI is built on cloud, it’s scaleable, serverless, and robust. We don’t limit our features based on our plans. You don’t need to make a contract, our service is pay as you go, and our tool is smart. Without getting into complicated rules, Repricer AI can reprice smartly without need of assistance. We continiously improve our product with the feedback from our customers. ”

“Fastest repricer ever. We respond to the price changes real-time, make smarter pricing decisions.”

Prices

• $10/month (Up to 100 SKUs)
• $30/month (100 to 2,000 SKUs)
• $50/month (2,000 to 5,000 SKUs)
• $75/month (5,000 to 10,000 SKUs)
• $100/month (10,000+ SKUs + $10 for each 1000 additional SKUs)

What else should you know about Repricer AI?

The stopped updating their blog in 2023. All blog titles read “Loading…” as of the time of this writing. Unclear if Repricer AI is still operational.

Channel Max

Tagline

None.

What sets ChannelMax apart?

No clear attempt at differentiation is made on their website. When you dig into ChannelMax, it’s clear it offers significantly more repricing options than nearly any other repricer. This is a plus if you are an advanced seller. It can also be overwhelming for less advanced sellers.

Features

This is only a small selection of the huge number of features Channel Max offers:

• Algorithmic repricing
• “Buy Box Maximization”
• Real-time repricing
• Private Labels
• Sales Velocity repricing
• Business Pricing
• FBA vs Non-FBA repricing
• “Intelligent Default Strategy” (ChannelMax’s proprietary repricing formula)
• Raising Buy Box prices to test the threshold.
• “Amazon Yo Yo.” Described by Channel Max as: “It’s nearly impossible to get BuyBox when Amazon is selling. But if you can make Amazon go higher and come down at a faster pace, then you surely can get some BuyBox, and get some sale. What happens if this process is repeated over and over again, you surely can benefit.”
• Raises prices based on low supply and high demand.
• Time-sensitive repricing.
• “Mininmum advertised price”-based repricing.
• Net profit-based repricing.

Pricing

Real Time Amazon Repricing Plans (repricing every 2 to 3 minutes):

• $35 (up to 500 SKUs)
• $50 (500 to 2500 SKUs)
• $70 (2,500 to 5,000 SKUs)
• $100 (5,000 to 10,000 SKUs)
• $125 (10,000 to 25,000 SKUs)
• Additional pricing tiers for larger sellers.

Regular Amazon Repricing Plans:

• $50 (up to 10,000 SKUs)
• $75 (10,000 to 25,000 SKUs)
• $100 (25,000 to 50,000 SKUs)

What else should you know about Channel Max?

ChannelMax can be very confusing, for two reasons: One, the sheer number of options can be overwhelming. Two, the settings are poorly described, in large part because they are written in broken English (ChannelMax is an Indian company that, apparently, lacks a competent in-house translator).

Seller Republic

Tagline

“AI Algorithmic & Arbitrage Repricing, Forecasting, Analytics & Profit Calculator/s…”

What sets Seller Republic apart?

They push several features on their website above the others, specifically: “Win Buy Box Arbitrage Repricing,” “Profit Calculator,” and “Stock Forecasting.”

Features

Pricing

• $29/month (up to 100 SKUs)
• $49/month (up to 5,000 SKUs)
• $99/month (up to 25,000 SKUs)

What else should you know about Seller Republic?

As of late-2022, Seller Republic did not appear to be responding to customer inquiry emails. Unclear if they’re still operational.

Seller Champ

Tagline

Pricing

• $199/month (up to 25,000 SKUs)

What else should you know about Seller Champ?

Confusing site that makes it very difficult to tell what Seller Champ even does.

StreetPricer

Tagline

“50x faster. Smarter AI.”

What sets Street Pricer apart?

Another repricer that claims it will win you the Buy Box more than any other repricer. It is also another repricer that claims to be 50x faster than any other repricer. This is an extremly dubious claim, since all repricers are limited by the same rate limiting imposed by Amazon.

Features

Pricing

• $49/month (up to 2,000 SKUs)
• $99/month (2,000 to 10,000 SKUs)
• $189/month (10,000 to 20,000 SKUs)

What else should you know about Street Pricer?

This is another repricer that relies very heavily on jargon, while not clearly defining what the terms mean. Here’s a list of proprietary terms used on their website:

Profit Protector Pro

Tagline

“Most Amazon Repricers Tank Your Prices And Your Profits. ProfitProtectorPro Increases Your Profits & Speeds Up Your Sales.”

What sets Profit Protector Pro apart?

PPP repeats the same selling points that most repricers make: Winning the box more than any repricer, and “algorithmic repricing strategies.”

Features

• $50/month (up to 1,000 SKUs)
• $55/month (1,000 to 5,000 SKUs)
• $60/month (5,000 to 10,000 SKUs)
• Additional pricing tiers for larger sellers on request.

Notes

Profit Protector Pro does have some interesting features (like the Chrome extension). They also rely heavily on generic claims, while not making it clear specifically how these promises are delivered. The claims range from algorithmic repricing to winning the Buy Box to repricing speed.

Here’s an example of a claim that feels empty and without specifics:

“Now you can END the MISERY associated with constantly CRASHING prices and bring profit back to your Amazon based business! Make more SALES, for more PROFIT – FASTER!”

Cool. How?

Reprice Hub

Tagline

Pricing

• $49/month (up to 25 SKUs)
• $69/month (25 to 500 SKUs)
• $119/month (500 to 1,000 SKUs)
• $249/month (1,000 to 2,500 SKUs)
• $399/month (2,500 to 5,000 SKUs)
• $699/month (5,000 to 10,000 SKUs)

What else should you know about Reprice Hub?

A higher-end product that does a lot more than repricing. Not recommended if you are only looking for a repricing tool.

Repricer

Tagline

“Maximize Sales and Profits with the World’s #1 Repricer”

What sets Repricer apart?

Repricer.com is among the most popular Amazon repricers. It does have a robust set of features. That said, all of its selling points are also promised by most other repricers, including real-time repricing, and “winning the Buy Box.” The ability to sync prices across multiple platform is not unique, but less common.

Features

• $105/month (up to 5,000 SKUs)
• $309/month (5,000 to 50,000 SKUs)

What else you should know about Repricer?

Is it the most popular repricer (as it claims)? It’s hard to know. Repricer boasts that it has made 4.9 billion price changes in the last 7 days.

Aura

Tagline

“The modern Amazon repricer, powered by AI.”

What sets Aura apart?

Aura is another “AI” repricer.

Features

Pricing

• $50/month (up to 50,000 SKUs)

What else should you know about Aura?

One cool thing I’ve never seen with any repricer before is a page dedicated to upcoming features. You can see what features are in progress, which have been recently completed, and which are being considered. Check it out here.

LogicSale

Tagline

“Our core product is your price.  Newest technologies meet years of experience. “

What sets LogicSale apart?

LogicSale doesn’t any clear attempt to separate themselves from other repricers.

Features

Pricing

• $75/month (up to 200 SKUs)
• $197/month (200 to 1,500 SKUs)
• $347/month (1,500 to 3,000 SKUs)
• $467/month (3,000 to 5,000 SKUs)
• $597/month (5,000 to 8,000 SKUs)

What else should you know about LogicSale?

LogicSale is a European-based company.

SellerKit

Tagline

Features

Pricing

• $600/month (up to 12,000 SKUs)
• Additional pricing tiers for larger sellers.

What else should you know about SellerKit?

Their website doesn’t make it clear how or if it is less useful to average, non-profit label sellers.

Flashpricer

Tagline

“Automated price optimization for multichannel sellers.”

What sets Flashpricer apart?

Flash Repricer makes four claims of superiority over other repricing tools:

1. Syncs rules to all of your selling channels
2. Uses accurate data for more Buy Box wins
3. Reacts faster than any other repricer on the market
4. Gives you maximum control and custom rules

Features

Prices

• $89/month (up to 10,000 SKUs)
• $199/month (up to 50,000 SKUs)
• $359/month (up to 250,000 SKUs)
• $559/month (up to 500,000 SKUs)

What else you should know about Flashpricer?

This tool emphasizes itself for use by sellers who sell on both Amazon and Wal Mart.

Profit Reprice

Tagline

What sets Profit Reprice apart?

As of the time of this writing, Profit Reprice is a recently launched tool and has not yet established its unique features or promises (it doesn’t have it’s own webpage yet).

Features

• Keep your products in the buy box
• Earn more with our smart pricing actions
• Protect againts the Race to the Bottom

Pricing

• $64/month (up to 2,000 SKUs only)

What else should you know about Profit Reprice?

This is an add-on tool for the Amazon listing software Accelerlist. As of now, Profit Reprice is only offered as part of a package deal if you sign up for Accelerlist.

SmartRepricer

Tagline

“Try effortless, real-time, automated repricing today! Choose the world’s #1 repricer to safely automate your Amazon pricing, win the Buy Box, and increase your sales.”

What sets Streetpricer apart?

I tried hard to identify specifically how Streetpricer brands itself apart from other repricers, without much success. The claims center around the usual list of increasing sales, increasing competitiveness, and winning the Buy Box.

Features

• Preset pricing strategy templates
• SellerRunning & InventoryLab integration
• Shipping templates
• Sales dashboard
• Custom pricing rules
• Profit Calculator
• Real-time repricing
• Bulk upload option
• Supports all Amazon marketplaces

Pricing

• $49/month (up to 5,000 SKUs)
• $59/month (up to 10,000 SKUs)
• $79/month (up to 25,000 SKUs)
• $99/month (up to 50,000 SKUs)
• $179/month (up to 100,000 SKUs)
• $299/month (up to 150,000 SKUs)

What else you should know about SmartRepricer?

Despite having an “.ai” domain name, SmartRepricer doesn’t make any claims about utilizing AI on their website.

Informed

Tagline

“Increase your sales with the best AI repricer.”

How does Informed set itself apart?

While Informed doesn’t offer any features that aren’t offered by other repricers, it does emphasize a few features:

• Real-time repricing
• AI powered repricing.
• They say they have been around for 15 years, making it one of the oldest repricers.

All the typical “we win more Buy Boxes” and “increase your profits!” claims are made.

Features

Pricing

1% to 1.5% of Amazon sales (depending on sales volume)

What else should you know about Informed?

Informed also reprices your WalMart.com inventory. It also integrates with multiple other tools, such as InventoryLab. Informed heavily emphasizes their “artificial intelligence” capabilities.

Seller Engine/Sellery

Tagline

How does Sellery set itself apart?

Their emphasis seems to be “real time repricing.” This isn’t unique, but it’s the only thing Sellery appears to emphasize as its main selling point.

Features

Pricing

1% of Amazon sales. $50 minimum.

What else should you know about Sellery?

Sellery uses a revenue share pricing model, taking 1% of your Amazon sales. This pricing is typically only used by higher-end repricers, though its not clear how Sellerly positions itself as a premium repricer.

Eva

Tagline

“Win The Buy Box Without Constant Attention.”

What sets Eva apart?

They claim a “51% Avg Increase In Profitability” when signing up for their software. They also offer “pricing syncrhonization” across Wal Mart, Shopify, and Amazon.

Features

• Repricing is just one part of Eva’s platform. Here’s a full list of what they offer:
• Real-time analytics
• Track products on the store level and the product level
• Combined store & marketplace views
• Inventory alerts
• Dynamic pricing & discounting based on buy cost
• Parent ASIN management
• Advertising reporting
• Enhanced analytics
• Inventory management
• Replenishment forecasting
• Inventory health monitoring
• Amazon returns monitoring
• Daily or year-over-year sales tracking
• ASIN repricing segmentations
• Supports most Amazon marketplaces (Supports all Amazon marketplaces except Japan, Australia & Singapore).
• Supports Shopify & Walmart
• Reimbursement recovery tracking

• $99/month (up to $125k in monthly sales)

What else should you know about Eva?

Eva is a robust, “enterprise” platform that caters to larger sellers, or which repricing is only one part. Most of their features are not relevant to smaller sellers.

They also offer a “free consultation” with someone on their team, followed by an application process. Very unclear what the application is for or why it is necessary. Additional products they offer are a profit analytics tool, a paid advertising package, an Amazon reimbursements tool, and other higher-end packages.

Profasee

Tagline
“AI-Powered Pricing for Amazon Private Label Brands: Maximize Profits Automatically—Guaranteed.”

How does Profasee set itself apart?

Profasse is among the repricers that is specifically catered to Private Label sellers. Their repricing technology reprices not just the specific product, but across all products in the search results page.

Features

• Listing Pulse™ Technology: Tracks and analyzes billions of real-time data points from Amazon to ensure your prices are optimized, automatically.
• AI-Driven Price Adjustments: Dynamically updates prices based on competitor actions, market shifts, and customer demand.
• Search Results Page Optimization: AI feature that reprices across a Amazon search results page.
• Customizable Pricing Rules
• Real-Time Insights: Profasee continuously tracks competitor pricing and behavior.
• Multi-Marketplace Integration: Manage pricing across multiple Amazon marketplaces.

Pricing

• $99/month (up to 5 ASINs)
• $199/month (up to 10 ASINs)
• $299/month (up to 30 ASINs)
• $399/month (over 30 ASINs)

*Price increases if doing over $500,000 in annual sales.

What else should you know about Profasee?

They also offer a “3X ROI guarantee,” which I haven’t seen before, and demonstrates a willingness to put their money where their mouth is.

Seller Dynamics

Tagline

“Increase sales with automated Amazon repricing: Increase your sales, maximise your margins and grow your online business!”

What sets Seller Dynamics apart?

The main emphasis of Seller Dynamics is it’s repricing capabilities across multiple platforms: Ebay, FNAC, Cdiscount, and Amazon.

Features

Pricing

• $120/month (up to $140k sales)
• $250/month (up to $350k sales)

What else should you know about Seller Dynamics?

Seller Dynamics did not respond to a recent email to their support. For that reason, it’s not clear if they are still in business.

This is another tool where repricing is just one part of a bigger package they offer.

Seller Active

Tagline

“Automate. Optimize. Expand.”

What sets Seller Active apart?

Seller Active doesn’t make any clear attempt to separate its repricer from the pack. It’s repricer is only an add-on item for their main product, which is an Amazon listing and order management tool.

Features

• Algorithm-based repricing
• Rule-based repricing
• Velocity-based Repricing
• “Fallback” Pricing
• ASIN creation for new products
• Easy organization with product tagging
• Order and inventory management
• FBA integration
• A-la-carte pricing options

Pricing

• $149/month (up to $10k monthly sales)
• $449/month (up to 100k monthly sales)

What else should you know about Seller Active?

Their repricing tool is just an add on item for their much larger Amazon inventory and order management platform. Seller Active does not offer a standalone repricer.

Seller Snap

Tagline

“The most advanced AI Amazon repricer and business intelligence software on the market.”

What sets Seller Snap apart?

As described in their marketing slogan above, Seller Snap claims to offer the most advanced artificial intelligence-based repricing tool for Amazon sellers, as well as incorporating Game Theory.

Features

• Repricing utilizing “Game Theory”
• Custom repricing strategies
• Advanced analytics
• Integrates with Inventory Lab, Seller Cloud, Scanpower, and more.

Pricing

Seller Snap doesn’t publish their prices, except that their cheapest plan is $250/month.

What else should you know about Seller Snap?

They push their “game theory” technology very hard.

Feedvisor

Tagline

“The Only Inventory-Aware Performance Optimization Platform for Sellers, Private Labels, and Brands on Amazon and Walmart,”

What sets Feedvisor apart?

One of many repricers that emphasizes it’s “AI” technology very heavily.

Features

• Dynamic repricing
• “AI-driven pricing
• Optimizes for sales by reviewing key data points
• Forecasts supply
• “Algorithmic” repricing
• Reprices in real-time
• “Prevents price wars, increases margins, sales and profitability” (how?)

Pricing

Must contact for price.

What else should you know about Feedvisor?

Feedvisor is another platform that makes repricing just one part of its offerings. The rest of it’s tools are comprised of advertising and analytics tools.

Feedvisor also relies heavily on undefined jargon. Check out this line from their website: “Accounts for forecasted supply, inventory health and advertising spend to optimize inventory utilization and operational profitability…Outsmarts competition by continuously learning market dynamics, competitive pricing patterns, and price-change frequencies.” Translator please?

Wiser

Tagline

“A Pricing Tool That Works Hard, So You Won’t Work Late.”

What sets Wiser apart?

Based on their website, the exact functions of Wiser are undefined, and its not clear if they continue to offer an Amazon repricer.

Features

• Segment pricing by category, catalog, or SKU.
• “Dynamic” repricing strategies
• Ready to move on from Excel? Price Optimization can execute automated price changes based on a variety of inputs for the online marketplaces where your products are sold.
• Our repricing engine integrates with marketplaces so you can automatically reprice hundreds to millions of SKUs. The automated platform reduces the risk of missing competitive price changes and losing margins. You can set different rules for different products and segment products based on the strategy you want to use.
• Set repricing rules based on your historical sales data.
• Live Preview & Strategy Simulation (test strategies before making them live)
• “Inspector” feature, suggesting pricing strategies based on product attributes

Pricing

Must contact for price.

What else should you know about Wiser?

Based on their website, it’s uncertain if Wiser continues to offer an Amazon repricer. As of late, the word “Amazon” is no longer present on any page of its website. Evidence suggests Wiser has pivoted to a general non-Amazon ecommerce repricing tool. It is being included here for the sake of making this guide comprehensive.

Solid Commerce

Tagline

“Save Time & Sell More with Our Multi-channel eCommerce Logistics Solutions.”

What sets Solid Commerce apart?

Solid Commerce targets online sellers who sell across numerous platforms, and with to centralize their business with one pricing & repricing platform. Solid Commerce works across Amazon, WalMart, eBay, Shopify, Etsy, and more. Much more than a repricer, Solid Commerce is an all-in-one listing, order, and inventory management platform.

Features

Solid Commerce doesn’t share much about its repricing functionality, and places more emphasis on its other non-repricing features. Such as:

• Centralizes business logistics
• Order management
• Bulk-print shipping labels

Pricing

Must contact for price.

Operation ROI

Tagline

Pricing

Must contact for pricing.

What else should you know about Operation ROI?

You’ll notice all the repricers that ask you to contact them for a price are also the most robust tools that do a lot more than repricing. That’s the case with Operation ROI, who offers not just a repricer, but a lot more features across many platforms (not just Amazon). Among them: PPC advertising management, email marketing, social media marketing management, and lots more.

List of Amazon repricers using “AI”

Here’s a cheat sheet listing every tool covered above that incorporates (or claims to) “artificial intelligence” into their repricer.

Note: I have been outspoken about urging sellers to apply skepticism to claims by repricers (or any tool) of using “artificial intelligence.” Since this has become a buzzword, it has become easy to apply the term “AI” broadly. No repricer I’ve contacted has been transparent about what their AI does or how it works.

Here’s a list of repricing tools that advertise the use of AI:

• Aura
• Feedvisor
• Bqool
• Repricer AI
• Seller Republic
• Street Pricer
• Flash Repricer
• Smart Repricer
• Informed
• Seller Snap

Conclusion

The goal of this article was to put every Amazon repricer into on exhaustively researched article.

The choice of a repricer is a high-stakes decision. Take your time and choose wisely.

-Peter Valley

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