Why FBA (Fulfillment by Amazon)’s Second-Day Shipping Offers Such Huge Pricing Leverage

A fact that often gets lost in regards to discussions of how to price FBA (Fulfillment by Amazon) offers on Amazon…

When deciding how far above merchant-fulfilled offers one should price their FBA (Fulfillment by Amazon) offer, consider first that you’re offering free second-day shipping (for Prime subscribers, your biggest customer base).

Then consider this overlooked fact: Second-day shipping for merchant-fulfilled offers is $11.99.

What this means is, anyone who wants their book fast could buy an FBA (Fulfillment by Amazon) offer, of what is otherwise a penny book, for $11.99 and it would cost them the same amount.

Consider this when you’re tempted to price a mere $3.99 higher on a well-ranked book. Free second-day shipping is worth a lot more than $3.99 to a lot of people.

Price accordingly.

Also, claim your free book:

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