We’re in the middle of textbook season, when nearly everything used in a classroom flies out the door. This is my second year in a row making more in the two weeks after Christmas, than the two weeks before. How is this possible? As covered in the last post, I credit this to taking penny textbooks and pricing them at a flat $25. But I already covered that.
If you’re selling textbooks, you’re noticing this year that your biggest competitor is probably
What is “
To state the obvious, this is the seller name for
The prevailing theory is that
How to compete
Like I said, they dumped a ton of textbooks on the market this year. In my opinion, they price their books far lower than is necessary. One would think that with all the sales data and algorithims at their disposal, they would price optimally for the FBA (Fulfillment by
However, all FBA (Fulfillment by
Peter,
Please explain why “always price only $3.99 higher” is short sighted? Are you saying that one should aim much higher?
That’s essentially my point. When books are well ranked, FBA (Fulfillment by Amazon) sellers can command much higher prices and don’t need to chase the top spot.