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My top 5 rules to break: Confessions of a rebel Amazon seller

By Peter Valley 13 Comments

To be sure Santa puts coal in my stocking, here are five small rules to break that make money and save time.

The best rewards will always come to those work smarter and not harder. If you’re not questioning and constantly seeking loopholes, you’re in trouble.

So here they are: Five small rules I break that save me tons of time and make me significant money.

Ignoring most “No scanning” rules.

You’ll see these at many book sales, and many other places with a ruthless bookselling community – Places that boldly declare that no scanning or other bookselling implements are allowed.   My top 5 rules to break: Confessions of a rebel Amazon seller FBA (Fulfillment by Amazon) Hacks

My decision to ignore these rules most of the time is based on numerous conversations I’ve had with various “people in charge” wherever I see these. I don’t reveal my hand as an Amazon seller, and casually ask – “Why do you have the no scanning rule?”

I’ve only gotten three types of answers:

  1. “Amazon sellers take all the good stuff”.
  2. Amazon sellers represent a threat to their ego (using superior tools and business sense to turn their 50 cent book into a $10 book).
  3. Amazon sellers make a mess / are rude / hoard and then abandon books / etc.

The third one is 100% legitimate. I’ve seen absolutely abhorrent behavior from Amazon sellers in a book buying frenzy – tossing books, shouldering other shoppers (and sellers), and abandoning mountains of books in corners for someone else to clean up.

That’s not me. So breaking this one doesn’t violate the spirit of the rule, just the letter.

The second one is too silly to legitimize with a response.

And the first bothers me. A lot. Because you rarely see these rules in a for-profit setting. You see these rules in places that either serve the public and need the money, or serve a select group who believe volunteers are maximizing the return on their their donations, and that the money raised will then be put to good use.

Take, for example, a public library. Friends of the Library chapters are generally run by retirees who, despite their volunteer efforts, may or may not have an interest in furthering the library’s mission. Often, its a simple way to kill time during retirement. They simply have no skin in the game.

And while the library board (and public) trusts them to work in the interests of the library, they’re willing to forfeit profit that could go to the library by enacting frivolous rules. Among them: prohibiting people from buying books, and generating revenue for the library.

Banning Amazon sellers directly translates into less money for libraries. For one, we all know what has demand at a sale and what has value on Amazon are two totally different things. And every sale has lots of leftovers – no sale liquidates every last book.

And that’s why I ignore (most) “no scanning” rules. I keep it very covert, and fly way under the radar.

Looking over both shoulders & removing any price sticker that covers a barcode

I don’t think sources do this deliberately to stymie Amazon sellers. I just think they don’t know we exist. And that is why a huge amount of the time you will find places that cover their barcodes with price stickers, making them unscannable.

My top 5 rules to break: Confessions of a rebel Amazon seller FBA (Fulfillment by Amazon) Hacks

Among these places is what has been one of my top sources for several years running. I can’t even begin to quantify what impact it would have on my revenue if I didn’t militantly drag my fingernail across every price sticker at this source.

Is this against the rules? I’m sure this minor property damage would be frowned upon were I ever caught (which I never have been). I do my best to leave the integrity of the price sticker intact (not preventing it’s ability to be read by a cashier), so I consider this victimless.

And in any case, it directly translates into more sales for the particular source: The more stickers I scratch off, the more I buy. Win-win.

Added bonus: Because most Amazon sellers (and people in general) always take the path of least resistance, sources that cover their barcodes are fertile fields for those of us willing to bend the rules.

(Sometimes) not weighing my FBA boxes before shipping

This is a small rule I bend primarily when I’m doing FBA sourcing while traveling. Nobody really checks FBA box weight, so when I’m anywhere that my scale is not, I take a wild guess.

My top 5 rules to break: Confessions of a rebel Amazon seller FBA (Fulfillment by Amazon) Hacks

UPS always gets what they’re owed from Amazon, and you’ll always get charged what you owe Amazon. So this is another victimless rule-break that saves a lot of time when FBA sourcing on the road.

Shipping all my rejected and stranded FBA inventory right back to Amazon

Another small one that usually isn’t against the rules. Just sometimes.

Items become “stranded” in your Fulfillment by Amazon inventory for many reasons – often a customer or FBA warehouse worker reporting them as “damaged” or otherwise unsellable. Often their assessments are simply erroneous.

Whatever the case, Amazon has declared: “We won’t sell this.”

I place a removal order, have the stranded inventory shipped back to me, and 95% of the time I ship it right back in.

When inventory is marked as damaged, unless the damage is severe there is a 99% chance the FBA warehouse worker who receives it the second time won’t have the same assessment as the first.My top 5 rules to break: Confessions of a rebel Amazon seller FBA (Fulfillment by Amazon) Hacks

One example: I shipped in several dozen bundles of coffee bags. A warehouse worker was apparently offended at how worn the bags were (they were obviously unopened, but clearly had been in storage for awhile, and I mentioned this wear clearly in the item description). The entire lot was declared unfit to be sold.

When I got them back, I relisted them and sent them right back in. And they’ve all since sold. With zero customer complaints, of course.

Listing restricted DVDs in other categories

My top 5 rules to break: Confessions of a rebel Amazon seller FBA (Fulfillment by Amazon) Hacks Since Amazon banned most sellers from selling DVDs with an MSRP of over $25 last year (and a lot of sellers from selling any DVDs at all), there’s been few options for liquidating DVDs other than eBay.

But there’s a loophole:  You do find the errant product page for a DVD outside of “Movies & TV.” You’ll see this particularly in the Sports category, where a lot of fitness and other DVDs have product pages.

When I find one of these, I don’t hesitate to list my “restricted” DVDs in these other categories, where they are outside of the reach of DVD restrictions.

 

 

 

 

 

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My top 5 rules to break: Confessions of a rebel Amazon seller FBA (Fulfillment by Amazon) Hacks

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Comments

  1. Jordan Malik says

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    I love this. This is the difference between a true entrepreneur (that’s you) and a prude prim and proper Amazon seller (that is, the handful of sellers who troll facebook groups and message boards and bash anyone who asks a simple question about Amazon rules). When competition increases, the bold and brave bend the rules. Bravo.

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    • Peter Valley says

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      Thanks man. Not a lot of bravery goes into these rule-bends, but the rule-bending mindset will get an entrepreneur far.

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  2. Steven says

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    Hey Peter great article. I always try and zig when others are zagging. With that in mind, I know you have touched on it before but I would like to read your thoughts on what constitutes a new book. My personal view is that a new book is based on condition and not ownership.

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    • Peter Valley says

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      Steven

      I don’t see how any reasonable person would disagree. Even a book on the shelf at Barnes and Noble had a “previous owner.” There is short-but-not-that-short chain of custody any book goes through before it gets into the hands of the consumer. Even Amazon states clearly in their condition guidelines it is a matter of condition not custody.

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  3. Timur says

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    The last rule seems too risky, a ticket to getting your account canceled/suspected by amazon

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    • Peter Valley says

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      I would never set up a product page in this way. Amazon could never suspend someone for listing something on a pre-existing product page that they have green-lit.

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  4. Timur says

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    **Suspended

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  5. Paul says

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    #1 – I never go to book sales
    #2 – Just use search for name of product, model number or if you can read the numbers just put that in
    #3 – weighing boxes is not a problem. I always have returns sent back to me and if they are unopened, they get re-listed.
    #4 – DVDs are not worth the trouble

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  6. Carter says

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    You should never break the no scan rule at library sales. That is the quickest way to get yourselve kicked out of the sale. Plus, it only further makes Amazon sellers look bad. if you really knew your books, then you don’t need a scanner. Spend your time learning the books rather than breaking the rules.

    I could go on and on about most f of your other points. This really bad advice in general.

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    • Peter Valley says

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      My tactics are vindicated by my revenue.

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  7. Jason says

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    Although you may think since you don’t make a mess like other assholes, you’re not an asshole for breaking scanning rules, you are incorrect. It’s not a “bending” of the rules, it’s just breaking them.

    However misguided, the organizers of the sale make the rules and you should respect that, even if you know the reasoning is often silly. Take some time to convince the head volunteer of the silliness if you really really really want to scan. Otherwise, no matter how tidy, you’re the guy that contributes to amazon sellers having a bad rep by acting devious and not seeming to care.

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    • Peter Valley says

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      No thanks.

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  8. luciddreamszone says

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    I agree with you Peter 100%. And, I must also say that just by his responses about “knowing” the books you are searching for is “ABSURD”.

    That being said, I wonder if this genius knows about all the books in his possession that he is selling and telling YOU not to do. I seriously doubt it. Lol

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