Textbook season is here. If I had to choose the area of greatest ignorance among FBA (Fulfillment by
Specifically, a failure to understand that for FBA (Fulfillment by
I can say this, and say it again (and I have), and people still refuse to believe that I consistently receive $35 for textbooks priced for one penny merchant fulfilled. Nearly every single textbook ranked better than 800,000 will sell for $25 (or more) during textbook season. This is a FACT that is completely independent of how much these same textbooks are selling for merchant-fulfilled.
It is staggering how much money people leave on the table by refusing to price outside their comfort zone. I am continually astonished at how carelessly FBA (Fulfillment by
Keep living in your fantasy land where everyone only buys the top listing, but the people who know how to really price textbooks will be over here, making the most money.
Why textbooks are the perfect recipe for attracting Prime subscribers
After doing the numbers and learning that 64% of my customers were Prime subscribers, it became much less of a mystery as to why people were paying so much more for an FBA (Fulfillment by
First, college students make up a disproportionately large percentage of Prime subscribers due to the
Second, textbook buyers are usually operating on a time constraint, need a book by a fixed date, and need to make sure its there on time. This makes Prime vastly more appetizing for textbook buyers. Between the free tracking number, the free second-day shipping, and the trust people have in
I’ll say it one more time
There is almost no limit to how much more you can charge for a mid-to-well-ranked textbook and still get the sale. I price almost every textbook ranked above 1 million at $35, and usually get the sale.
Don’t take my word for it. Try it.