Selling used textbooks on Amazon? Here’s a quick beginner’s guide to how FBA sellers make big money with used textbooks
Why selling textbooks on Amazon as an FBA seller equals domination
If I had to choose the area of greatest ignorance among FBA (Fulfillment by Amazon) sellers, it is textbooks.
Specifically, a failure to understand that for FBA (Fulfillment by Amazon) sellers, THERE IS ALMOST NO SUCH THING AS PRICING TOO HIGH WITH TEXTBOOKS. If you’re selling textbooks on Amazon, this is mandatory to know.
Again: When it comes to textbooks on Amazon, there is seemingly no limit to how much more people will pay for an FBA (Fulfillment by Amazon) offer vs. merchant fulfilled.
Students need Amazon Prime-eligible offers. There are several reasons for this, but chief among them: Professor’s require books be in a student’s posession within a narrow time frame. They simple can’t wait for a merchant fulfilled seller on Amazon. They need that 2nd day shipping from Amazon.
Students pay huge markups for FBA textbooks
That urgency is what drives Amazon FBA textbooks sales at huge prices.
Many Amazon sellers who sell textbooks I’ve talked to refuse to believe that I consistently receive $35 for textbooks priced $4 or $5 merchant fulfilled. Nearly every single textbook with an Amazon sales rank better than 800,000 will sell at huge FBA markups (like $25 or more) during textbook season.
Due to the aforementioned urgency, Amazon customers pay FBA prices completely independent of how much these same textbooks on Amazon are selling for merchant-fulfilled.
The money in textbooks exists outside your comfort zone
It is staggering (and tragic) how much money people leave on the table by refusing to price outside their comfort zone. I am continually astonished at how conservatively FBA sellers price textbooks on Amazon.
It is pure fantasy that all Amazon customers only buys the top listing, or the Amazon Buy Box. The people who really know how to really sell textbooks on Amazon will be pricing like “crazy people,” making the most money.
Top 2 reasons selling textbooks as an FBA seller means more sales on Amazon
I did the math and learned that 64% of my customers were Amazon Prime subscribers.
That’s when it became much less of a mystery as to why people were paying so much more for an Fulfillment by Amazon offer when it came to textbooks.
Here’s the top 2 reasons students pay way more for textbooks from FBA sellers…
First, college students make up a disproportionately large percentage of Prime subscribers due to the Amazon Student program (and the fact that college students just buy a ton of books). This program offers a discounted Prime rate for students.
Second, textbook buyers are usually operating on a time constraint. They need a book by a fixed date, and need to make sure its there on time. This makes Amazon Prime vastly more appetizing for textbook buyers. Between the free tracking number, the free second-day shipping, and the trust people have in Amazon’s shipping – if you need a textbook on time, you’re probably buying an FBA offer.
I’ll say it one more time…
There is almost no limit to how much more you can charge for a mid-to-well-ranked textbook and still get the sale.
I price almost every textbook ranked above 1 million at huge FBA markups, and usually get the sale.
Don’t take my word for it. Try it.