One of my early motivations for launching this site was as an attempt to reverse the tide of ignorant FBA (Fulfillment by
Specifically, using a destructive pricing strategy of pricing everything to match the lowest merchant fulfilled price, in a desperate attempt to grab the top spot.
This is shortsighted, and will cost you a lot of money. A lot.
It still blows my mind that many FBA (Fulfillment by
- FBA (Fulfillment by
Amazon) sellers are pricing for AmazonPrime subscribers ONLY, NO ONE ELSE. AmazonPrime subscribers will pay WAY WAY more for an FBA (Fulfillment by Amazon) offer. Way more.
Here’s a typical scenario: An average paperback ranked 150,000, major publisher, non-textbook, selling for a $2 merchant fulfilled, no FBA (Fulfillment by
The short sighted (drug addicted person needing their next fix?) seller would match that price (factoring in shipping) to get the top spot, and be happy with a payout of 60 cents or whatever (I’ve never sold a book for $6, so I wouldn’t know).
The FBA (Fulfillment by
What would I do? Sell it for $14.95, every time.
I probably have close to 1,000 books in the $1 to $4 range, listed at $11.95 and up. And I sell a dozen or more of these, every day.
These are the prices
PS: I have an extensive video course on maximizing your profits through superior pricing: Pricing Mastery.