I got a couple of incredulous emails after last week’s post, in which I explained why I price one-cent merchant fulfilled textbooks at $25 via FBA (Fulfillment by
A few reasons:
- Most Christmas shoppers are buying new items only. I would estimate that 80% or more of my inventory is used. I still see a huge spike in sales during December, but it still doesn’t match textbook season.
- My average sales price during textbook season jumps from $15.50 to $28. Do I have a secret new-condition textbook source? Not at all. I just price high (aka intelligently).
I covered this in last week’s post on textbook pricing, but $25 seems to be the pricing “sweet spot” for used textbooks ranked better than 800,000. Every textbook, no matter what the merchant fulfilled price is, will sell for $25 in the absence of other FBA (Fulfillment by
Every textbook? Not every textbook, all the time, but close enough to make absolutely more it profitable than pricing an unwise $10 (or god forbid, $3.99) more than the lowest merchant fulfilled price.
So yes, those that know how to price textbooks for the FBA (Fulfillment by