The disaster that can result from ONE customer leaving ONE negative feedback.
There are the obvious effects of negative feedback (having your
It is estimated that 70% of sales on
The good news and the bad news
Here’s the good news: With books,
If your “Order Defect Rate” (a way
But there are other ways to lose the Buy Box too…
Don’t get comfortable – there’s more.
You don’t have to hit a 1% Order Defect Rate to lose the Buy Box.
Last month I found out the hard way how true this is
Recently I got two negative feedbacks in quick succession. They were left in error, and it took me a couple days to have them removed. In those two days, I watched closely to my Buy Box placement, and it plummeted. In fact, I may have lost it for ALL my listings – I couldn’t find a single offer that
This is why every single negative (or neutral) feedback must be addressed vigorously. Its not just about that feedback score next to your store name. A single negative feedback can mean disasterous consequences for your short-term sales.
Endnote: The blueprint for repairing feedback is coming
Some years ago I almost lost my
- Having feedback removed
- Buffering myself against its impact by artificially increasing positive feedback.
What I learned inspired an upcoming 50-page ebook I’m about to release: Feedback Mastery: The
I know feedback is a huge pain point for
Update, January 2014: The ebook is out. Feedback Mastery: The