How I sold a $15 book for $130 with Fulfillment by
The American Sniper film – based on a book – came out this week. I don’t really watch movies, but I do know it’s the #1 film right now. And it reminded me of a major coup I pulled almost exactly two years ago.
Two days later, something happened that has never happened before and will probably never happen again: I was out sourcing, and got American Sniper – a book that was #1 on
A glance at the scanning app showed
The $100 detail I almost didn’t notice
Then I spotted one detail: The merchant-fulfilled offers on
Anytime you see merchant-fulfilled offers for more than
You’ll see this often when there is an unexpected surge in demand for a book that the publisher didn’t anticipate, and the book simply isn’t available.
This is a great situation for Fulfillment by
Pricing a #1 ranked book on
The question was: How high could I price a #1 bestselling book and expect it to still sell? If I didn’t have to fear
A book ranked #1 on
I didn’t have to examine the question too closely. There were several Fulfillment by
In this instance, either by a fluke or a rare and conscious effort to capitalize on the pricing leverage Fulfillment by
So I matched the $130 price.
The clock starts ticking…
…then I ran to the UPS store.
Once there, I sent it overnight, next-day shipping to the
And my copy sold for $130 that day.
There’s no way to systematize the identification and sourcing of sold-out
First – and this is a long shot – but if an item enjoys a sudden surge in media attention, and you have it in stock, you should run to your computer and check the price (and rank) immediately. There’s a good chance you should raise the price.
Second, if you notice
Third – and this is a more regularly relevant scenario – take note when listing if the merchant fulfilled offers are higher than
Above and beyond all else, learn to develop a feel for the relationship between
And I have $100 extra dollars to prove it.