Is Go2Lister the fastest Amazon listing tool? My review

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Going deep into the popular Amazon listing tool: Every feature, what sets it apart, pricing, and more. Does it live up to the hype? Let’s find out…

Video: Deep Go2Lister review (with live listing demonstration)

How I got bullied into this review

Several months ago I wrote a review comparing two other Amazon listing tools, and something strange happened.

I got emails from people actually complaining that I didn’t review Go2Lister instead (two people to be exact).

This had never happened before. Consider how weird it is that two people literally stopped what they were doing, opened up their email, and fired off a complaint because I didn’t review their preferred listing tool.

That told me two things:

1. People using Go2Lister were really passionate about it.
2. I need to catch up with the times and check out newer tools that I’d missed.

So I had to check out Go2Lister, see what it was all about, and get you this in-depth review…

Go2Lister: High level overview

Go2Lister was launched in 2022 by Avery Romer, aka Romer The Roamer of the popular YouTube channel for Amazon sellers.

When Go2Lister debuted, there were already several listing tools available. My impression is that Go2Lister set out to differentiate themselves in two ways:

1. Being the fastest listing tool.
2. Having the best pricing options.

Those are the two aspects I’m going to primarily focus on in this review, but I’m going into a lot more.

What I will cover in this review

I’ll be going pretty deep here, covering the following aspects of Go2Lister:

1. Onboarding process: Do they offer guidance on using the tool, or just dump you inside and make you fend for yourself?
2. Set up process: How streamlined is the path from signing up to listing your inventory?
3. Listing process: The most important part, since this is the core function of Go2Lister. I’ll be focusing mainly on speed, but will do a 360-degree look at the listing functionality.
4. Bells & whistles: What else does Go2Lister offer?
5. Design: Does the design assist in the functionality, or distract from it?
6. Price: How much is it?

Reminder: Why Amazon sellers need listing software

This is what I always say to anyone getting started as an Amazon seller:

1. First thing you should invest in is a scanning app.
2. Next thing is a listing tool (once you have inventory to list)
3. Last thing is a repricer (once you are bringing inventory in steadily).

I recommend them in that order.

That means you want a tool like Go2Lister immediately after an app (like Scoutly), but before a repricer (like NeuroPrice).

Listing inventory directly via Amazon Seller Central is so insufferably painful, I wouldn’t advise doing it even once. Even if you just started and aren’t invested in the business yet, you should start using a listing tool immediately (they all offer free trials anyway). Listing through Amazon directly is that miserable of an experience.

Let’s give the full tour of Go2Lister, starting at the beginning…

Step #1: Signing up for Go2Lister (aka onboarding)

First thing that happens when you sign up is you get taken a to a video from the founder explaining the software, what it has to offer, and how to use it.

You also get a couple of “welcome” emails to get you started.

The combo of welcome emails + welcome video + no guesswork checks the important boxes I look for in an onboarding process. Off to a good start.

My review of the Go2Lister onboarding process

Go2Lister gets insant points for something a lot of tools overlook: A simple and guided onboarding process, with a video that guides you through the steps. One of the big issues I’ve had with other seller tools is that you sign up and they just dump you into their tool with no guidance. So the “Welcome” video is a nice touch.

And then as a backup, you get the aforementioned “welcome” emails that contain with all the info you need to get started.

Another cool touch is the free $400 bookselling course you get just for starting the trial. I haven’t gone through it yet, but it’s a course that’s actually been sold for $400 (not an arbitrary value that was assigned to increase perceived value). So that’s cool.

Solid “welcome to Go2Lister” experience. Now let’s lay down the groundwork before we start listing our inventory…

Step #2: Setting up Go2Lister

What I’m calling the “set up” process is just everything that happens between the “welcome” video, and actually listing your inventory.

Two parts to this (these apply to any listing tool):

1. Connecting your Amazon account.
2. Setting up the basic settings (condition notes, etc)

Part One: Connecting Your Amazon Account

If you’ve ever signed up for any Amazon selling software tool before, you know how this works. Go2Lister needs to connect to your Amazon account to get permission to create shipments on your behalf, sync your inventory, etc. Works the same for every tool, and no surprises here.

Part Two: Setting Up Your Basic Settings

You next navigate to the “Settings” tab where you establish all the basic info that you theoretically only have to do once.

Multiple parts to this:

• Establish your “ship from” address.
• Add your condition notes.
• Customize your SKU. This is where you add “tags” to your SKUs like item count, source, buy cost, list date, condition, listed by, customer number, or randomized numbers). This is optional.
• Add product sources. Allows you to assign a source to every item you list. Also optional.
• Add your listers. A “lister” is just anyone who works for you who lists inventory. This won’t be relevant for smaller sellers, but if you have people who work for you, you can assign an employee to every item that gets listed. Another optional feature.
• Add pricing rules. This is where you tell Go2Lister what initial price to set for your inventory. Two options here. You can choose a simple “Match Buy Box” strategy, or what they call their “Smart Pricing” settings. I’ll post a screenshot of these below.
• Set up your “indicators.” This lets you set thresholds for what items you accept, based on Sales Rank and minimum profit. For example, you can set an “Indicator” for a minimum profit of $3 and a maximum Sales Rank of 5 million. You’ll get alerted if you go to list an item that doesn’t meet that threshold.
• Printer settings. Tell Go2Lister what printer you’re using so it can print the correct FBA labels.

My review of the Go2Lister’s settings

Go2Lister covers all the important beats when it comes to settings. Everything is simple and nothing I would add.

Standout parts to the settings are:

• The Smart Pricing options, that adjust your price based on an item’s Sales Rank. The other listing tools I’ve used or tried have
• “Indicators”: Which alerts you to anything outside your Sales Rank or profit standards.

Total time to get set up here, assuming you have your condition notes ready to go, is just a couple minutes. When I get started with any tool (listing or otherwise), I’m always looking for how quickly the tool lets me get past the setup phase and actually start using it. No unnecessary friction to this process and everything is straightforward and intuitive.

Once your settings are done, you’re ready to create a shipment and start listing…

Step #3: Creating a shipment

In Go2Lister, a shipment is called a “batch.” A batch is just a shipment (if you’re an FBA seller), or a collection of listings (if you’re listing Merchant Fulfilled).

On this page, you’re doing four things:

1. Establish the fulfillment type. Either MF or FBA.
2. Give the batch a name. Like “Bozeman Montana road trip” (or whatever).
3. Choose a pricing rule. Again, you can choose between “Match Buy Box” or the “Smart Pricing” rules you created in the last step.
4. Assign a lister. For most sellers, this will be you.

Step #4: Start listing

Once you create your batch, you get taken to the page to start listing your inventory. This is where Go2Lister starts to stand out.

I’ll go over the basic workflow, then go into more details (listing is the core function of Go2Lister, so I’m going to spend more time on this part).

The listing workflow

1. Group your inventory by condition. Listing goes a lot faster if you batch everything by condition. For example, if you’re listing books, have a stack for Acceptable, a separate stack for Good, etc. Do this before you start listing.
2. Start scanning. You can scan as fast as you’re able, and Go2Lister will keep up. I’ll go into this more in a second, but this detail sets Go2Lister apart.
3. Change condition and move to the next stack of inventory.  If all your inventory is the same condition, you can obviously skip this step. Update the condition and resume scanning.
4. Review your prices and edit as needed. (If you’re not a control freak about pricing, you can skip this step.) For each listing, you can hover over the price and see some important data. One, a 30/60/90/180/365 day Keepa chart showing price and sales rank history. Two, you’ll see the lowest 5 competing offers in New, Used, and FBA. If you see a price you think is better than the one set by your pricing rules, you can click on it to update it.
5. Click “Send Batch.” You’re (mostly) done.

 

Let’s do a deeper breakdown of everything Go2Lister offers in the listing process, because this is important…

The “Speed Mode” feature

To me, Go2Lister’s standout feature (which I didn’t fully understand until I started listing) is their “Speed Mode.” The basic idea is that it allows you to scan faster than Amazon’s API can process the requests. This means you don’t have to wait for Amazon to return all the data for an item for each scan (which can take one second or more per item). Go2Lister lets you scan as fast as you’re able, it queues the items up, and creates the listing when Amazon is ready.

Bottom line: If speed is what matters to you in a listing tool, the “Speed Mode” feature makes Go2Lister objectively the fastest Amazon listing tool.

A list of all the data you’ll see

A lot of sellers won’t care about this part. If your approach to listing is to list as fast as possible and not micromanage your pricing or other details, you probably won’t care about this list. As for me, I’m particular about setting an optimized price upfront, and I prefer access to a broad amount of data (competing prices, item sales history, more). If you share this approach, this part will matter to you.

Here’s what you’ll see on what I’ll call the “listing page,” after you scan an item:

• Keepa sales rank & pricing history charts. Hover over the item price, and you can see a Keepa chart for the item.
• All competing offers. Also when you hover over the price, you’ll see the lowest 5 competing offers in New, Used, and FBA. If you see a price you think is better than the one set by your pricing rules, you can click on it to update your price.
• Link to a larger popup showing the Keepa price and sales history graph.
• Link to Amazon product page. Opens the product page on Amazon.com.
• Shipment overview: Go2Lister tracks totals for you shipment, updating the totals as you list. You get total number of items in the shipment, average rank (I like this), gross sales, and net profit.

More options on the listing page

And then everything you would expect from a listing tool, like:

• Auto-printing the label
• Edit the quantity
• Edit the Buy Cost
• Edit the condition note
• Search the shipment (by ASIN, title, etc)
• Request approval for restricted items from within the app. Prevents you from having to search for an item on Amazon to request approval. You get a direct link to the “request approval” page on Amazon.
• Download the shipment data

My review of Go2Lister’s listing functionality

Since this is the core function of any listing tool, this is the important part.

Beyond simply getting my items listed for sale on Amazon (which every listing tool offers), this is what stood out to me when listing with Go2Lister:

Speed: The ability to scan faster than Amazon’s API (their aforementioned “Speed mode”) is the standout innovation I think Go2Lister offers. Confession: going into this review, I was primed think the benefit of this feature was marginal at best. But when I actually used it, it does make a significant difference in listing speed.

Ease of reviewing / editing prices: Being able to hover over your price and see your competition (and Keepa charts) without clicking is very useful. There’s one thing related to this I would change (more on this in a second), but overall it’s streamlined and useful.

Alerting to items with no competing offers: Next to items like this, you’ll get a “There are 0 FBA offers on this listing. Consider pricing higher” message. This alerts you to opportunities to price much higher. Pretty cool.

Button to get approved for restricted items: Go2Lister saves you a step by linking you to the “request approval” page for any restricted item you attempt to list.

Go2Lister wins on all the key points I look for, while also adding some cool innovation.

Step #5: Post-shipment: Everything you can do after

After you’ve sent your shipment to Amazon, Go2Lister has some things for you.

• History Tab: See list of past shipments.
• Sales Tab: Get a synopsis of your sales history.
• Orders: Get detailed order reports
• Profit: Get a snapshot of your profits by different time ranges.
• Inventory: Go2Lister syncs your active inventory. My favorite part of this is the ability to see the total gross sales value as well as net profit of your entire inventory (your profits if everything sold at the current listing prices).
• Mobile app: I haven’t downloaded this yet, but you can use this to view sales stats, your inventory, etc.

My favorite Go2Lister features (top 7)

#1: Speed mode: Allowing you to scan faster than Amazon’s API. This is my favorite feature.

#2: Tells you when no FBA offers, or no competing offers at all. Highlights opportunities to raise your prices.

#3: Full synopsis of each shipment. Nothing innovative here, but this is useful.

#4: Seeing Keepa charts & lowest 5 competing offers without clicking. The ability to hover over your price and get all this data without clicking is a great option.

#5: Total valuation of your inventory at Amazon. I’ve never seen this figure before personally (maybe tools like InventoryLab display this? I’ve never used it), and its a cool metric to track.

#6: Direct link to get approved for restricted items. Small detail, but useful.

#7: Run by real Amazon sellers. Not exactly a “feature,” but I always think it’s important (not necessarily mandatory) when tools are run by real sellers. It allows for small touches and features that would only be evident to someone who has the same “boots on the ground” perspective of their users.

My review of Go2Lsiter’s design

Design may not be a dealbreaking factor in what listing tool you use, but for those who care, let’s cover the Go2Lister’s overall design.

Personally I don’t place a high value on “beauty” with the software I use, but I do place a high value on simplicity. I want to see the design complimenting the functionality, instead of distracting from it (or worse:using design to overcompensate for poor functionality).

My take is that Go2Lister is well-designed tool that achievs the harmony of good design and good usability. The interface has a lot of small design touches that show they’ve put a lot of work into presentation. But not so much that the UI is cluttered or confusing.

9/10 for design.

List of every feature

This is for anyone who wants a Go2Lister “cheat sheet” of everything it offers, in one list (random list, in no order, and I definitely missed some):

• Speed mode: Scan faster than Amazon’s API
• Smart pricing: prices items higher based on demand
• Tells you when no FBA offers, or no offers at all
• Actual profit made after all expenses
• Detailed order reports
• Total valuation of inventory at Amazon
• Total valuation of inbound inventory
• Summary of each shipment including average sales rank, expected profit, etc.
• Box content system.
• Directly link to product approval from within the app.
• Keepa charts (price and sales history).
• See lowest 5 competing offers for every item for used, new, and FBA.
• ​Download account and financial statements.
• ​Request customer feedback from inside the app.
• Download listing summary.
• Save condition notes.
• Customize your SKUs.
• Assign sources and listers to each shipment or item.
• Compatible with all commonly used label printers.
• View shipment history.
• Sync your Amazon inventory with the app.
• Import your Cost of Goods.
• Dark mode.
• Search shipments by ISBN, ASIN, SKU, more.
• App & mobile view to view various account stats.

How much is Go2Lister?

Go2Lister has a very simple pricing structure: $49 a month.

Is Go2Lister just for booksellers?

I know this question will come up, since any tool created (or promoted) by a “known” Amazon bookseller gets typecast as a tool only for booksellers. So to correct the record:

Go2Lister works for all products equally well, and is not just for booksellers.

I didn’t see any reason Go2Lister wouldn’t work equally well for every type of seller (bookselling, retail arbitrage, online arbitrage, wholesale, or any Amazon business model).

What I would change about Go2Lister

Only two things I would add (one is very personal, the other is a small detail):

A “slow” listing mode for more precise pricing. A personal one that won’t be shared by many sellers: To compliment “Speed Mode,” I would like the option of a “Slow Mode” that opens the Amazon product page and shows all your competing offers before making a pricing decision and committing to the listing.This a personal wish-list item to accommodate my personal listing style (which is probably not shared by many sellers). Basically, I would like the option to review competing prices and Keepa charts for each item as I list (rather than after). This is a much slower way to list, and definitely not aligned with Go2Lister’s explicit focus on speed. But I think there’s a few sellers like me out there who prefer the option for a slow and methodical approach.

Ability to assign condition notes to conditions. Small thing, but currently, when you switch between conditions in a shipment, you also have to change your condition note. It would save a step (and increase listing speed) to populate with a corresponding condition note when you change the condition while listing.

Summarizing my experience with Go2Lister

Go2Lister accomplishes what it set out to be: A robust and well-designed Amazon listing tool that wins on speed (and more).

To recap:

• Go2Lister’s “speed mode” make it super-fast.
• Go2Lister “smart pricing” offers an above-average level of pricing precision.
• Go2Lister alerts you if you list something with no competing offers.
• Go2Lister offers a good array of pricing and sales data to refine your prices before listing.
• Go2Lister’s design is well-done.
• Go2Lister is run by real Amazon sellers.

And I know this is weird, but beyond all of the above, Go2Lister actually makes listing kind of fun.

-Peter Valley

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