Following up on the last post on pricing penny books for $9.99 via Fulfillment by
Transitioning from merchant-fulfilled to FBA (Fulfillment by
Throw out the old playbook. Get rid of it. Dispose of every buying and pricing practice. All of it.
Two rules (of many) that all
1. You have all new customers.
Almost no one that bought from you when you sold merchant fulfilled will buy from you now. You’re pricing too high. Say goodbye.
2. You are no longer competing based on price.
You are no longer desperately fighting for the top spot in the listings. You no longer want the top spot. For a well-ranked item, that’s a ghetto for bargain-basement sellers only. You’re better than that.
When all FBA (Fulfillment by
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This post confused me very much. Point number one, especially. It seems that everything I’ve read about FBA (Fulfillment by Amazon) tells me I can price items higher because Amazon Prime members don’t mind paying more for the item due to their free shipping.
Regarding point number two, I’ve also read, over and over again that items that are shipped via FBA (Fulfillment by Amazon) get higher ranking spots in the listings and they made that sound desirable.
????
Right on both counts. That was the point of this post: Both of your points are exactly what people miss when transitioning to FBA (Fulfillment by Amazon).