I purchased the second edition of a rather technical book at B&N recently for $50. For whatever reason, I searched the title on
Now, this is yet another case of me doing something that’s a little against
And it sold.
So I did it again. And then again. Right now, I’m on copy number four of this title, making over $100 each time. Why is the first edition still selling so well, and for so much? I can only imagine it’s because its the first search result when people look for it on
Barnes & Noble only had one copy, so I’ve bought the last 3 directly from
Is there an ethical dilemma here? I don’t think so. Customers are in fact getting a newer, updated edition of the book they ordered. It is highly unlikely they are seeking anything in the first edition that is not in the second edition (I checked to make sure the publisher hadn’t announced any removal of content, and in any case, if there was an issue with this I would have heard about it by now). In all likelihood, they purchased the first thing that showed up in the search results merely because it was the first thing. That’s it.
These kind of opportunities are everywhere, if you look for them.Also, claim your free book: