The most overlooked source of free Amazon inventory is the garbage. Here’s everything you need to know.
In this article:
- Everything you need to know about dumpster diving for books.
- Announcement: A big red box of stuff.
- Captured on video: me dumpster diving.
This is going to be a weird one.
I wouldn’t be selling on Amazon today if it wasn’t for dumpster diving.
When I started selling books on Amazon in 2007, I was totally broke. Like really, really broke.
After overhearing a couple at a garage sale talking about reselling books on Amazon, my girlfriend and I had a lightbulb moment and started scouring the Los Angeles landscape for books we could sell on Amazon.
Problem was, we had almost no money.
If you think dumpster diving is undignified, try being a lab rat.
I was literally making money participating in these weird scientific studies in the basement of the neuroscience building at the university next door to our house (no electric shocks were involved, but I was no less the guinea pig).
On the way back one day, I cut through the campus’s mini-recycling center and stuck my head in one of the 25 dumpsters, just because I like going (and looking) places I’m not supposed to go (or look).
The dumpster was full of thousands and thousands of books.
I got my girlfriend and we went back that night with her car, which we filled with every book in that dumpster. Now these were the days when Amazon wasn’t flooded with booksellers, so you could pick up any book and have a 1 in 10 chance it could be sold for a reasonable profit (vs. the 1 in 200 we see now). So I don’t need to tell you we made a killing.
And the fact that it was apparently a professor who gutted their office of obscure academic texts means we made a double-killing.
I was hooked on dumpster diving.
8 years later, nothing has changed.
This could be a story about how I clawed my way from humble dumpster beginnings to a more dignified approach to book sourcing, but I’ll be honest: it’s 8 years later and I’ve been knee-deep in a dumpster in the last 24 hours.
In fact, my current best source is a dumpster
For the past several months, I’ve been frequenting a dumpster that is so fruitful, you would not believe me if I told you. As in, you would literally call me a liar. But it’s real.
While I don’t believe in scarcity on a macro-scale, it can happen on an individual-source-scale. So I’m not going to publicize exactly what this source is here.
Let’s just say dumpster diving is alive and well in my world. Even after 8 years and tens of thousands of dollars in dumpstered profits, I still find myself peering into giant metal bins at midnight and asking: “Why would someone throw all this away?”
Why dumpster diving?
Why would I subject myself to this hobo-style indignity? Three reasons:
- There’s books (and lots more) in those dumpsters.
- It’s fun.
- No one else is doing it.
If you lined up 100 Amazon sellers and told them there were totally untapped, virgin sources of inventory all around them, all 100 would beg for specifics.
If you told them this inventory was also 100% free, a Guantánamo-style interrogation / riot would ensue.
And if you told them this mystery source was a dumpster, 98 would run the other way.
The reasons so few Amazon sellers dumpster dive are the reasons you should
Why are people so dumpster-averse? A few reasons:
- People don’t believe valuable books are thrown away in mass.
- People don’t know where to go.
- People are scared of digging through trash.
- They actually have to put in work to find dumpster sources (Google won’t help you here.)
- It’s inconsistent.
Remember: Anytime people can’t / won’t do something, that’s an opportunity. And this is a big one.
The best untapped resource of free inventory is all around you
Before we get into the tactical stuff, let’s address the limiting beliefs and attitudes surrounding dumpster diving for Amazon inventory. I’ll go down the above list one by one.
As you read this, you should be hearing opportunity with each. I’ll repeat something many times: Anywhere other sellers won’t go – due to fear or sloth – is yours for the taking.
People don’t believe valuable items get thrown away. We associate trash with… trash. I.e. something of no value. Despite the well-worn cliche about “One man’s trash….“, we don’t really believe that extends to the actual trash. But this is a false assumption.
People don’t know where to go. You can’t look up “dumpsters with profitable stuff” on Yellowpages.com. You have to hit the road (often at night) and put in the trial-and-error work.
People are scared of digging through trash. Either through some vauge-and-unfounded concern over legal consequences, or that the dumpster is going to swallow them alive or something, people just won’t do it.
They actually have to put in work. Everyone wants the push-button, paint-by-numbers answer. And this is great when it works (not everything that’s worth doing is hard). But 99 times out of 100, if it’s easy, everyone else is doing it, and at best you’re just picking up 100 other seller’s crumbs.
It’s inconsistent. I frequent dumpsters that are only fruitful 1 out of 10 times I visit. And I frequent types of places that, when I investigate the same type of place in another town, is totally fruitless. It’s a very hit-or-miss source.
Five facts that make dumpster diving possible
The biggest hurdle here is one of belief. So I’m going to eradicate those beliefs right now with 5 facts that explain why there is free stuff lying around in dumpsters all around you (this doesn’t just apply to books).
Books have a low perceived value. This is a cultural thing. Why are most DVDs under $15 new, but $3 used at a library sale; yet most books books are over $15 new, but only 50 cents at a library sale? We just don’t assign (resale) value to books. It’s a blindspot. And as such, we throw a lot of them away.
Most places that have books don’t consider books their business. To a lot of place that have a lot of books, books are not a profit center, and are often perceived as more of a burden than an asset. They don’t need books. It’s not their business. And most businesses gladly leave money on the table if it means they can focus on something that will make them more money. Books are often the first things to go (…in the trash).
Most places that have books have more than they can sell. Between being physically cumbersome, and the low perceived value we talked about, people get rid of books at a crazy rate. When there’s limitations of physical space and low perceived value, books are often the first casualty.
I know of one library book sale that throws away 90% of the books donated. I’m not kidding.
It can be more costly to liquidate something of value than throw it away. If you’re a bigger business with damaged merchandise, returned merchandise that can’t be sold as new, etc; figuring out a way to liquidate something can be way more of a burden than any potential minuscule profits can offset. And that’s when books go right in the dumpster…
Here it is: My 8 best advice from 8 years of dumpster diving for books
This list is a combination of noticing common questions that come up, and questions people never think to ask. Altogether, my plan is to eliminate any obstacles you have to tapping this free source of Amazon inventory. Sound good?
1) If there’s books inside, there’s books in the back.
That doesn’t mean always, but more often than you’d think.
This means that if you know of any big building full of books (think hard!), there’s probably a smaller metal box in the back with books – if not always, at least now and then.
2) Relax, you’re not going spelunking.
No ninja suits, grappling hooks, or dressing-up-like-a-bush required.
I bring a flashlight. That’s it.
For some reason, the legal aspect is what everyone wants to fixate on. The issue of lawfulness is definitely the most common question among Amazon sellers when dumpster diving comes up.
At risk of sounding rudely dismissive, I’d never really thought of it until people started asking.
Or to definitely sound rudely dismissive: Is it illegal? Who cares?
Here are my thoughts:
When dumpster diving, you are intercepting something at it’s last stop before the landfill. By nature of the fact it’s in the trash, it’s owners have declared: “This is of so little value to me, it’s better off decaying in a landfill than spending one more day on my property. Books begone.”
So I cannot stretch my brain far enough to imagine any cop considering taking trash an arrestable offense.
And consider me an adequate canary-in-the-coal-mine. I’ve dumpster dived so many times in so many places (for books and otherwise) that if I’m still a free man, you’ll be fine.
If you ever got a ticket for dumpster diving, I’ll consider you a martyr and a hero. But it won’t happen.
4) Stay out of sight, but not because you’re a criminal.
The chance of a cop seeing you and arresting you (again, for what?) is pretty much zero. But there are always weird people who like to play hero and call police when they see anything out of the ordinary – regardless of how benign it is.
So generally speaking, I’m dumpster diving at night, and being conscious of who might be watching – but not because it’s criminal. Just because a lot of people are crazy.
5) Then again, if you act like you own a place, you own it.
There have been many dumpsters over the years where being covert just wasn’t an option. I don’t cower in these instances, I just act like I own it.
If people are trying to gauge your shadyness-factor from a distance, all they have to go on is your body language. And if act like you belong, people are likely to assume that’s the case.
6) There is no checklist of dumpster sources. That’s a good thing.
Everyone wants the dumpster checklist. Just tell them where to go, and they’re in. And if you can’t tell them, forget it. But it’s not that simple.
Dumpsters are more regionally-specific than just about any other source. The places throwing away books in your town aren’t the ones throwing away books in my town.
If you apply the formula I mentioned above (“If there’s books inside, there’s books outside”), and are willing to accept a lot of duds before hitting gold, you’ll succeed as a dumpster diver. Persaverance is key.
I know everyone wants a list, so here are a few of my favorites: Public libraries, college libraries, recylcling centers, and college dorms at the end of the semester.
7) Every place I’ve dumpstered books is more clean than my kitchen sink.
I’m happy to deliver the news that the stereotype image of dumpsters as being occupied mostly by fish heads and half-eaten apples is (mostly) false. Most dumpsters where I’ve found books are mostly paper products, if not 100% books.
8) Often, only the very best stuff ends up in the dumpster.
Counter-intuitive, but true.
In the video I’m going to show you in a second, you’ll see a dumpster where every single textbook this place gets ends up in the dumpster.
More on this in a moment…
If you’re still a dumpster doubter, I have (partial) footage of me dumpstering over $200 in books.
But before I show you that, a related announcement…
I assembled a big red box of (new) stuff on how to source books
I’m ready to announce something that’s been many months in the making.
I’m releasing my first big box of stuff. And as I teased in my last post, you’re going to love this or hate it. Here’s why…
The story behind this weird idea
Do you ever have conversations with friends that start: “Hey, it would be funny if…..” proceeded by some insane idea that you would never actually try?
Sometimes I take those jokes and make them real. And that’s how this this box of stuff came to be.
The (short) story: How could I possibly teach the science of book sourcing?
If you read my last post (or were on my free webinar last night) you know I think that “knowing what to look for” is the big secret of the top 5% of Amazon sellers.
It’s also extremely difficult to teach. My attempt to write a book on this was a total flop. This subject is just too epic. There’s too many details to cover.
I specifically remember thinking: I can not put this stuff on paper. To teach this effectively, someone would literally have to follow me around so I can explain it to them. But that’s impossible. Or is it….
Do you see where this is going?
Soon after, a friend and I (and her video camera) hit the road. Here was the plan:
- Go on one of my regular book sourcing routes.
- Visit at least four types of sources.
- Narrate every single thing going on in my head as I’m sourcing.
- Film the entire thing.
The end result:
- 5.5 hours of footage.
- Nine total sources (and four different types of sources).
- Me talking to the camera the entire time, giving hundreds of small lessons learned over 8 years as an Amazon seller.
It turned into a serious “look over my shoulder” look at a day of hardcore book sourcing.
The unexpected epilogue to this story
We caught on film one of those days where everything clicked. I got tons of books. And when I tracked my sales from the trip after 90 days, I learned something unexpected.
The trip we caught on film – frame-by-frame – brought in over $1,000 in net profit.
(And yes, I went into my Amazon account to show the profits in real time, and recorded that too,)
Awesome footage… and then I had to go and ruin it
Conventional wisdom would dictate that I take this footage, edit it down to a digestable 90 minutes, and release it as a “best of” instructional video. That’s what a reasonable person would do.
Instead, I made a decision to release it in a way that would dramatically reduce the number of people who bought it.
How do you take something great and insure you alienate most of its potential audience?
Answer: Make it really, really long. And really, really detailed. Really detailed.
I decided to release all 5.5 hours of footage. Together. 5.5 hours. Of me talking. About books. Seriously.
Since I was going to sell this thing, it was pretty suicidal from a commercial standpoint. Even though I did a poll on FBA Mastery last month, and 74% of people said they would prefer the full 5.5. hours (over a neatly-edited 90 minutes), I was convinced that, when actually given the opportunity, most were not die-hard enough to take in this much training.
So I turned this into something huge (and long) – just for the hardcore sellers.
I did edit the footage some, but by and large it’s a frame-by-frame look at an entire $1,000 book sourcing day.
It’s called the Book Sourcing: 1k In A Day Box Set
Wait, “box set?” Oh yes, there’s more….
Here’s what you’re getting:
- 3 DVDs (Volumes 1 through 3)
- 2 super-limited paperback books (I’ll announce these next week)
- 1 shiny red box
It goes live on November 11th at Noon, Pacific Time.
Lots more on this over the next week. But there’s a reason this announcement is fitting for a dumpster diving article…
One of the most profitable sources of that $1,000 day was…. a dumpster
And we got it all on tape.
If you’re still a dumpster diving doubter, then after this video you will no longer have any excuse.
This short clip is from the 9th source of my “1k day.” Check it out…
Lots more cool material on the science of book sourcing, including more wacky footage and a freebie or two.
PS: The “big red box of stuff” launches Wednesday at noon, on the dot. Be there (i.e. here).
PPS: I forgot. The DVDs actually contain footage of me going to two dumpsters. And bunch of other sources.
PPPS: Post your dumpster diving questions below.